Lightspeed is looking for an experienced Vice President of Marketing to develop and head the company’s Global Marketing Roadmap for the Retail industry. You will help Lightspeed become the leading commerce platform that connects restaurants, suppliers and consumers around the world.

What we do:

Lightspeed gives retailers and restaurateurs the tools they need to thrive. Making powerful technology accessible is our way of making sure those irreplaceable local businesses can go head-to-head with industry giants. Our commerce platform transforms and unifies digital and physical operations by enabling multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks. Making powerful technology accessible is our way of building communities through commerce. 

About the role:

As the global marketing head for the Retail industry,  you will be responsible for growing our market share in key markets around the world. As a seasoned strategic thinker, you understand how to balance being data driven with leading teams through high impact go to market strategy in the SMB space.

Reporting to the EVP of Marketing, you will be working closely with the awesome team of local marketing directors across NoAM, EMEA and APAC, to drive the full Marketing plan for the entire customer journey of our Retail industry, from lead generation to customer retention, nurture and delight. 

Small and medium businesses aren’t just the backbone of our economy—they’re the hearts of our cities. And we’re united in our drive to light up the streets. 

What you’ll be doing:

  • Develop and Lead Global Retail marketing lead
    • Work with local marketing Retail leaders to plan, implement and execute on the Retail marketing calendar and roadmap. This involves planning for activities covering the entire customer journey, such as: 
      • Lead generation (Running of marketing campaigns and tactics to achieve lead generation goals)
      • Customer onboarding, nurture, retention and upsell (Ownership of the Retail marketing newsletter and nurture tactics, along with upsell and retention strategy and campaigns).
    • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
    • Identify competitors and evaluate their strategies and positioning and devise counter-strategies
    • Maintain brand standards and ensure compliance across all marketing and communications channels
    • Manage the global marketing budget and expenditures, together with local Retail marketing leads. 
    • Work closely with the GM of Retail, SVP of Retail and key stakeholders in the GTM department to align sales and marketing strategies
    • Work closely with the GM of Retail and VP of Retail product and key stakeholders in the P&T department to align on product marketing strategies and consumer and market insights.
  • Brand consolidation and brand measurement
    • Plan and implement the marketing plan towards getting to one lightspeed and the company’s 5-year vision. This includes: 
      • The planning of brand sunsets of recent and future acquire companies (if applicable)
      • The successful rollout of the lightspeed brand towards existing / acquired customers, throughout all customer touchpoints, through brand transition.
      • The integration of the acquired customers in future lightspeed marketing efforts. 

One of our guiding principles is to #makeitdatadriven!
Below are the KPIs which will act as the performance indicators in the role. 

KPIs

  • Global Retail AMRR (BD, AM, Partnership) targets 
  • Global Retail Brand awareness metrics
  • Brand sunset KPIs

Qualifications

  • Extensive and proven years of marketing experience, in senior / executive management roles
  • Strategic, tactical, and analytical 
  • Great collaborator and excited to work with various teams 
  • Strong people leadership skills
  • Effective time management skills and the ability to multitask
  • High competence in project and stakeholder management
  • Excellent interpersonal, written and oral communication skills
  • Experience with digital marketing and content marketing
  • Experience working in a global organisation
  • Experience working in Matrix organisations

What’s in it for you?

Come live the Lightspeed experience...

  • Ability to do your job in a truly flexible environment.
  • Genuine career opportunities in a company that’s creating new jobs everyday.
  • Work in a team big enough for growth but lean enough to make a real impact.
  • Lightspeed share scheme (we are all owners)
  • Unlimited paid time off policy
  • Paid leave and assistance for new parents
  • Mental health online platform and counselling & coaching services
  • Learn continuously through LinkedIn Learning license
  • Give back to the society using Volunteer day

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Lightspeed (TSX/NYSE: LSPD) powers the businesses that are the backbone of the global economy.

Our one-stop commerce platform transforms and unifies digital and physical operations by enabling multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks. With the Lightspeed commerce platform, merchants in retail and hospitality can build thriving businesses for the future.

Headquartered in Montréal, Canada, Lightspeed is trusted by favourite local businesses, where the community goes to shop and dine in over 100 countries. Lightspeed has offices in Canada, the USA, Europe, Russia and APAC.

We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. With us, career milestones happen often and we celebrate every one. Come work with us and find out where your career will take you at Lightspeed!